Trino Montesinos, founder of TM Growth
About us

Technology to grow businesses.

We are TM Growth, a team of technology and growth consultants. We help businesses and service companies win more clients, sell better, and spend less time on tasks that shouldn't be done by hand.

Trino Montesinos Founder & Growth Strategist
Let's talk about your project See services

Technology is the means. Business growth is the goal.

Professional background

We came to AI through business, not the other way round.

Our work has always revolved around the same question: how does a business get more clients without depending on working more hours.

That question led us first to marketing and sales, and then, naturally, to automation. When you understand a sales process up close, you quickly see how much time goes into tasks that add nothing: copying data from one place to another, remembering who needed a call, writing the same proposal for the tenth time.

AI didn't change that question. It simply made many of the answers finally possible.

The team

Who's behind every project.

A small team of consultants covering strategy, implementation, and technology. No one works alone on your system.

Trino Montesinos
Trino Montesinos Founder & Growth Strategist

AI applied to sales, marketing, and processes.

Oscar Abad
Oscar Abad PPC / SEA / SEM Specialist

Specialized in Google Ads. Recognized as a Google Product Expert.

Elisa Prone
Elisa Prone HR Strategic Leader

Change Management & Organizational Transformation · International Management · Executive Search.

Mission and philosophy

What I believe when I design a system.

Mission

Growing shouldn't mean hiring more people

Helping businesses that already work to scale their sales capacity without headcount and hours growing at the same rate as revenue.

Philosophy

The problem first, the tool after

Automation without judgement just makes a bad process run faster. Before connecting anything, you need to know what you're trying to achieve.

Criteria

If it can't be measured, it doesn't get built

Every piece of the system has to answer something specific: more opportunities, better conversion or fewer hours spent on manual tasks.

Why AI + Automation + Growth

Separately they're tools. Together they're a system.

Growth marketing brings opportunities. Automation makes sure none of them get lost. And AI handles the decisions and tasks that used to require a person sitting there.

Most businesses work on these three things separately, with different providers who don't talk to each other. The result is always the same: loose tools and processes that break right at the seams.

The three layersConnected
  1. GrowthGenerates demandLayer 1
  2. AutomationStops it getting lostLayer 2
  3. Artificial intelligenceDecides, replies and personalisesLayer 3
When the three layers are designed together, the system stops depending on people to work.
How I work

Direct, in phases and with no surprises.

We'd rather start with something small that genuinely works than promise a complete transformation that takes six months to show.

01

We listen before we propose

First I understand how you sell today, who does what and where it gets stuck. Without that, any proposal is just a catalogue.

02

We prioritise by impact

We start with what hurts most and costs least to fix. The first system has to show results early.

03

We build on what you already have

If your current tools work, they get integrated. Changing systems only makes sense when the system is the problem.

04

I leave you in control

We explain how it works, where to adjust it and what to watch. We have no interest in you depending on us for every tweak.

What makes our approach different

I'm not the person who says yes to everything.

Part of our job is telling you what isn't worth automating yet. A well-designed system is also defined by what it deliberately leaves out.

Let's talk about your project
  • I don't implement tools because they're trendy
  • We understand the business before recommending technology
  • We design custom systems, not closed packages
  • I focus on reducing manual work
  • We prioritise commercial impact over what looks impressive
  • We connect strategy, marketing, sales and AI
  • We build around real needs
Next step

Tell us how you sell today.

Half an hour is usually enough to see where the business is leaking and what can be turned into a system.

Book a call